1. Be Your Own Boss - What a magical ring that phrase has to it! This is my absolute favourite reason for being an affiliate marketer. Actually, it is my top reason for having any home based business.

2. Low cost set-up - Most affiliate programmes are free to join, so all you need to start your business is an Internet-connected computer and word-processing software. You can work from absolutely anywhere in the world and it makes no difference whether you have a cosy office or work from a corner of your kitchen table.

3. No shipping costs - You don`t need to worry about paying for postage or buying packing stuff such as boxes, wrapping paper, parcel tape, labels and so on. You never have to struggle with carrying heavy packages to the post office. The cost and bother of packing and shipping products to customers belongs to the merchant, not the affiliate.

4. Choice of thousands of products and services - All you have to do is decide what you want to sell (and, of course, what you think people will want to buy), just about everything is available online. With affiliate directories like Clickbank it`s easy to find products to sell.

5. No merchant account or invoicing software required - You can forget the problems associated with invoicing, collecting payments and processing credit cards. The merchant handles all payment processing; as an affiliate, you never have to worry about chargebacks, fraud or losing your merchant account.

6. On sale everywhere - Your sales area has no geographic limits but you don`t have to leave home. You can promote your web site worldwide, every Internet user in the whole world is potentially your customer (and you call this a small business!).

7. High income potential -With your own affiliate business your income level is limited only by your desire and effort - not by corporate salary scale structure or the whim of your boss.

8. No inventory to carry - You can sell any item, large or small without having to worry about storage space. You could sell trucks from a one-bedroom apartment! You don`t have to the worry or expense of insuring stock or having extra security to protect it.

9. Low running costs - Apart from a modest budget for advertising and a small amount to pay for your internet connection, you have nothing much in the way of overheads. You work from home, so the big expense of renting premises is avoided and it is possible to get income tax reductions to cover some things such as part of your electricity and phone bills.

10.Always open for business - As an affiliate, your business keeps running and pulling in profits for you 24 hours a day, 7 days a week, even on Bank Holidays. You are open for business even while you are asleep. You don`t have to worry about business hours or delivery deadlines, all that proceeds on autopilot. You don`t have to worry about scheduling staff holidays: you don`t even need any staff!